Social media has taken the world by storm. Everyone loves to connect with other people even when they don’t have time to do it face to face. With all of the different social media platforms available, the visual interests and usability of them all help find a place of preference for each social media user. For a CEO, that preference is a bit different. Yes, even if you’re a CEO, you’re still human. For example, some CEOs will prefer LinkedIn maybe because they like the professionalism or some CEOs might prefer Twitter because the vast majority of their audience is located on Twitter.
Forget which social media site you like better for whatever reason and remember this, you’re the CEO. You want to address and represent your company to all of your audience plus those who are connected to your audience. This means that even if you don’t like Facebook, part of your audience and potential audiences do. So Facebook is still important, and you should still represent yourself on Facebook along with Twitter, LinkedIn, and Google+ if you haven’t already done so.
There are only positive repercussions from representing yourself as the CEO on social media. Everyone else in the world, most importantly your customers, are on social media and love it; so should you. Embrace your brand; don’t just say you do in a conference or a public speaking event, continually show them through your social media accounts. Open yourself up for feedback and respond to feedback. The most important thing about having a social media presence as a CEO is connection.
A new study released by BRANDfog suggests that social CEOs are better leaders who can strengthen brands, build trust in products and services, demonstrate brand values, and communicate accountability -- all by simply being on a social network.
According to a study conducted by CEO.com and DOMO, as of June 2013, a whopping 68% of Fortune 500 CEOs did not have any social presence whatsoever -- even on LinkedIn, the CEO social platform of choice.
Combat Your Issues
CEOs are very busy and CEOs have a huge reputation to uphold. Lots of CEOs may feel that they don’t have the time or simply won’t allot the time to mess with any social network. This is mainly because most CEOs feel like they don’t need to be there or it’s not part of their job to do so. CEOs could find social media quite frightening because there is such a big room for error. We have all seen big social media screw ups by companies and the struggles they experienced as consequences of those errors. Find time to get interested in social media and find a way to love it. Free up 30 minutes to an hour every day or every other day to devote to a social networks. One day could be LinkedIn, and the next day or so could focus on another network, and so on.
Embrace Your Brand
You are the face of your brand. People see the brand and love the brand; it’s your duty to represent yourself as the face of that brand and to uphold all of the values that your brand makes claim to. Representing yourself as the face of your brand only humanizes it even more. Customers like more personable brands and companies they can relate to. Embracing your brand on social media and labeling yourself as the face of the brand gives viewers someone, not just something, they can relate to.
Connect with Your Audience
The single most important thing, in my eyes, about being present on social media as a CEO is audience connection. This is a great way to build trust with consumers and consumers will value this trust greatly because it was built with an established relationship with the actual CEO not just a relationship with the company brand. Think of your social audience as a free, already established focus group. Here, you can display your products and services to the mass public. Simply by doing so, people will comment on them and tell you what they like and what they don’t like. You can then respond and comment on what they like, help address what they don’t like, and let them know what you can do to resolve their issues. Constant trust will be built/ strengthened by doing this and everyone knows the single most important thing in any relationship, especially a business relationship, is trust.