4 Easy Ways to Network on Twitter Before a Conference or Event

by Alisa Meredith on August 14, 2015

Twitter is a fantastic fantastic tool for interacting with fellow conference attendees, speakers, and even organizers. You don't have to wait until you get TO the conference to start connecting, though.

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8 Ways to Be Found on Houzz

by Alisa Meredith on February 09, 2015

With 500 thousand businesses using Houzz to reach 25 million homeowners, some in the home services and luxury home goods business might feel like there is they're too late to the Houzz party. Not so! Not only is your actual audience often dependant on geographic location, cutting out a lot of competition, but so many businesses are missing the mark on Houzz.

This means it won't take a whole lot of time and energy to do a better job than most of the businesses already out there!

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How to Measure the ROI of Your Social Media Marketing

by Alisa Meredith on August 11, 2014

“What's the ROI of your mother?” Ah yes, the famous "You can't measure the ROI of social media" answer from Gary Vaynerchuk.

It is appealing to believe this. If it's true, you don't need to answer to anyone for your success or lack thereof, on social media. But, we think this is a smokescreen and a lazy answer to the question, "How do I know if my social media marketing is working?"

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What To Do When Your LinkedIn Ads Aren't Producing Leads!

by Cody Goolsby on July 23, 2014

So you’ve set up your LinkedIn ads and you realize they aren’t producing leads. But why? There could be a number of reasons why and in this article we will discuss how to find the hole in your strategy. We will cover some strategies around writing your landing page and building your audience, but first let's start with ad creation.

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12 Website Hacks That Increase Social Media Engagement

by Alisa Meredith on June 10, 2014

Feel like your social media accounts are gathering dust, that everything you post is greeted by only the sound of crickets? You might be surprised to learn that the culprit might be, not a reflection of the failure of the social network (do we need any more “Facebook is dead” posts?) or the lackluster nature of your updates, but a lack of social integration with your own web site.

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