Cut Through the Marketing Noise With User-Friendly Tools

by Rick Kranz on November 27, 2018

You might not be able to name it, but chances are you’ve felt it – another seismic shift in the world of marketing.

Perhaps you’re creating helpful content for your audience, and it feels like no one is noticing. Maybe visitors are viewing and downloading your resources as normal, yet you’re noticing fewer leads convert to customers. Or maybe you’ve only felt the ripples of what’s sure to be the next big wave in marketing.

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How to Use NPS Surveys In Boosting Your Marketing Efforts

by Aiza C. on October 01, 2018

You've probably been asked these questions one too many times before:

 “How likely are you to recommend [x Company] to a friend or colleague?”

“On a scale of 0 to 10, what are the chances you would recommend this company -  0 being least likely and 10 being most likely.”

Almost all businesses ask their customers this. It’s a way to know if their customers are happy with their products or services. But this isn’t just a random question that businesses take lightly—they’re serious about getting a good number and continuously growing it.

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2015 Sales & Marketing Predictions

by Laura Hogan on December 09, 2014

Ahhh, New Year's Resolutions. Those pesky little things we make and never do, make and overdo until motivation dies out, or don't make at all.

That's why we don't want to make New Year's Resolutions, we want to make New Year's Predictions... marketing ones to be exact!

You may think 2015 could be the year that a certain actor finally gets the big gig, the year the zombies finally come, the year that we cure cancer, or maybe even the year of the flying car... too soon? But when it comes to marketing we couldn't just decide on one prediction, we asked the team and came up with your Top 7 Marketing Predictions for 2015!

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4 Habits of CEOs Who Are Happy with Their Marketing

by Laura Hogan on June 25, 2014

4 Habits of CEOs Who Are Happy with Their Marketing @overgostudio http://www.overgovideo.com/blog/4-habits-of-ceos-who-are-happy-with-their-marketing-have

 

There has been an influx of articles in my Twitter feed recently that look a lot like “X habits of happy/successful people.” So I’m hopping on the bandwagon a little bit here and I’m going to discuss what habits are essential for you as a CEO to have in order to be happy with your marketing team.

I know you have meetings to attend, phone calls to answer, budgets to approve, sales to close, and a million other things to take care of throughout the work week. So many things in fact that thinking about how to deal with your marketing department (whether it’s in-house or outsourced) might fall by the wayside. But in order to bring in the type of leads you want for your business, a good relationship with your marketing department is ideal. We need to understand what you want, how you want it, and when you want it in order to have the ideal relationship with you.

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Online Marketing: The Key To Online Visibility

by Ben Brannaman on June 05, 2014

When it comes to online marketing, there are many things one can do to to boost lead generation and customers. Everyday millions of individuals utilize google search engines, for everything from news to recipes. The key to success in online marketing is getting these eyes on your product through SEO (search engine optimization) techniques.

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