Why Inbound Marketing Services Are Great For Original Manufacturers

by Cody Goolsby on August 19, 2014

There is no doubt about it, the B2B game has changed. As our digital world has evolved, so has the way of business. Businesses are moving away from the old researching tactics and moving it online. So why is inbound marketing great for original manufacturers? Well it seems pretty obvious, if your distributors are looking online, wouldn’t you want to be there advertising?

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Inbound Marketing Comparison: Hands on Vs. Hands Off Clients

by Kelly Kranz on July 10, 2014

Imagine you are building a new home. You are in the planning stages with your architect. I'm sure you have a lot of input on the layout of your home due to the fact that you are about to make a huge investment and ....well IT'S YOUR HOME FOR CRYING OUTLOUD. So you show up to the design meetings, you share your opinions, you review the blueprints, give your feedback and together the two of you come to an agreement on a final blueprint. Then the contractor shows up and implements the entire shebang. You do daily or weekly walk throughs to make sure everything is status qou. You're involved.

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What Kind of Costs are Associated with Inbound Marketing Services?

by Alisa Meredith on July 07, 2014

When business owners start researching the cost of implementing inbound with an inbound marketing agency, they may experience a little sticker shock.  It costs HOW MUCH? A budget-minded CEO might even wonder if it makes more sense to hire an employee to do the work in-house.

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6 Ways Inbound Marketing Makes a CEO's Job Easier

by Alisa Meredith on June 30, 2014

6 Ways Inbound Marketing Makes a CEO's Job So Much Easier via @overgostudio http://www.overgovideo.com/blog/inbound-marketing-ceo-job-easier

Inbound marketing can make a salesperson's job easier - that's easy to understand, but let's say you're a CEO or business owner.  Is there something in it for you - something that will make your job easier, too?

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Awareness Marketing: It Doesn't Always Have To Be About Traffic and Leads

by Laura Hogan on April 28, 2014

I can’t tell you how many times I hear the “we’ll increase traffic and leads for you” pitch that every inbound marketing agency spits out. And yes, we are culprits as well! (See image to the left!)

But that’s just how we measure part of the ROI for our clients; it’s not all we do and we certainly don’t put a huge emphasis on it due to the fact that we can offer our clients soooo much more. In fact, in the grand scheme of things, traffic and leads don’t even really matter. (A universal gasp is now spreading across the inbound marketing world).

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