Facebook's Dynamic Ad Creative Tool

by Rick Kranz on November 18, 2018

In this post, we are going to talk about Facebook's Dynamic Ad Creative tool. It's a new tool inside of the new Ads Manager and it allows you to test different combinations of your ad creative, wherein Facebook tests them automatically for you, and then serves up the best winning combination. 

Through this tool, you can test multiple images, titles, text, headlines, and even call to action buttons on your ads. 

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Square Video VS Landscape Video (16:9) for Facebook Advertising

by Rick Kranz on September 09, 2018

Which format should you be using for your Facebook video marketing and Facebook advertising?

Square videos or Landscape Videos? 

Watch this video to find out which format produces better engagement results or continue reading below.

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Using Captions for Facebook Video Ads

by Rick Kranz on January 08, 2018

Should you be using captions for your Facebook Video Ads? The short answer is yes, you should be using them.

According to Facebook, 85% of their videos are viewed with the audio off and 76% of their video ads require audio to be understood. With these figures, my recommendation is you should be using captions on your Facebook videos especially on Facebook video ads.

Let me show you three different ways to add captions to your video ads and I will tell you what we exactly do.

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Use Facebook Ad Reach Objective to Get More Webinar Signups

by Rick Kranz on December 19, 2017

Did you know that you can use Facebook Advertising's Reach Objective to drive more webinar attendees?

Typically, webinar campaigns are short. We run ours for four to five days. That's because most people who sign up one or two weeks before usually don't attend. This is a fact, even with the use of email reminders to your attendees.

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How to Build Subscriber Lists Using Facebook Messenger Bots

by Rick Kranz on December 13, 2017

In this post, I will be talking about how to use Facebook Messenger Bots to build a subscriber list. So why would you want to use Messenger Bots in your Facebook advertising to build a subscriber list? It is actually a pretty good strategy for some local businesses and smaller businesses that don't have a sophisticated web presence and landing page. Smaller businesses may not have marketing automation and ways to capture and nurture those leads.

Let me show you what we've been doing, and you can probably apply this to your own business.

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