Email can be among the most powerful tools in any marketer’s playbook. Unfortunately, many companies struggle to use it effectively. This is especially true when it comes to the advertising and marketing industry, which experiences the lowest open rate of all. The following best practices are designed to change that!Read More
Email. Even with all the new communication channels, email continues to have the broadest reach. For example, open rates on emails vary by industry, ranging anywhere from 17% to 27%, while only around 2% of a brand's Facebook fans will see any given post.
As with all digital marketing methods, you have an abundance of metrics to track and analyze in email marketing. While many of these metrics are important to assessing the success of an email or email campaign, your email open rates remain the threshold and leading indicator as to how an email will perform. Nothing else happens if your email doesn't get opened.Read More