How to Optimize Your Marketing Funnel, Part 2

by Mary Planding on September 21, 2017

This is a continuation of the blog series, "How to Optimize Your Marketing Funnel."

In my last post on How to Optimize Your Marketing Funnel, part 1 we went over the first 4 steps where you:

  • Investigated and defined your buyer personas' decision process
  • Created compelling content ...
  • That met your buyer personas' needs (and her influencers') at different stages in their decision process, and
  • Published/shared compelling offers with CTAs and Landing Pages for your content as widely as possible.

Now it's time to focus on setting up your lead nurturing efforts, tracking results, and analyzing them for insights.

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How to Optimize Your Marketing Funnel: Part 1

by Mary Planding on September 19, 2017

Optimizing your marketing funnel starts with mapping content. 

STEP 1 - Understand your buyer persona's decision process. Who's involved and what role do they play?

Get to really know your buyer persona. Interview customers who fit that particular persona, talk to the sales reps who closed the deals. Figure out what information the customer was looking for initially and how and why her information needs changed over time. Assuming you have the proper analytics in place that have tracked your customer's actions on your website from day 1, and how she responded to your lead nurturing efforts, you should be able to easily glean the details of her quest for information, the timing — all the different steps she went through and why.

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Generate Sales Ready Leads For Less $$ Using HubSpot and Facebook Ads

by Rick Kranz on August 08, 2016

Here is an awesome recipe we have concocted to help you capture sales ready leads for less money. The recipe is one part Buyers Journey, one part HubSpot, and one part Facebook Advertising. Mix it all together and you get a lead generation cocktail. This particular recipe has lowered our client's lead acquisition costs by 60%.

Before I layout the recipe let me give you a brief overview of what we are creating here. We are building a system that drips your content offsite to your prospects at appropriate intervals while they are considering purchasing from you or one of your competitors. We do this without using email. 

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