This is a continuation of the blog series, "How to Optimize Your Marketing Funnel."
In my last post on How to Optimize Your Marketing Funnel, part 1 we went over the first 4 steps where you:
- Investigated and defined your buyer personas' decision process
- Created compelling content ...
- That met your buyer personas' needs (and her influencers') at different stages in their decision process, and
- Published/shared compelling offers with CTAs and Landing Pages for your content as widely as possible.
Now it's time to focus on setting up your lead nurturing efforts, tracking results, and analyzing them for insights.