You might not be able to name it, but chances are you’ve felt it – another seismic shift in the world of marketing.

Perhaps you’re creating helpful content for your audience, and it feels like no one is noticing. Maybe visitors are viewing and downloading your resources as normal, yet you’re noticing fewer leads convert to customers. Or maybe you’ve only felt the ripples of what’s sure to be the next big wave in marketing.

You've probably been asked these questions one too many times before:

 “How likely are you to recommend [x Company] to a friend or colleague?”

“On a scale of 0 to 10, what are the chances you would recommend this company -  0 being least likely and 10 being most likely.”

Almost all businesses ask their customers this. It’s a way to know if their customers are happy with their products or services. But this isn’t just a random question that businesses take lightly—they’re serious about getting a good number and continuously growing it.

With the plethora of marketing strategies out there, you want to know which ones will help your business grow, without taking you to the cleaners.

If we're not fostering innovation in our businesses, chances are we won't be in business for the long haul.

Recently we've been working with some businesses that have been struggling with growth. Only it's not the trouble you think it is — business is actually good. The trouble is whether they're growing the "right way" for their business.