Buffer did a study and they found that square videos got 30 to 35% more views versus landscape videos.
They also found that square videos had 80 to 100% more engagement.
These results clearly show that square videos are the winner on the organic side. But what about with paid video ads? They found that square video ads cost 8 to 10% less than landscape videos when measuring based on the cost of engagement of the video.
We've been suggesting to our clients that they should be using a square video in their ads whenever they can. If you don't have the in-house resources to create a square video, there's a web application called Wave from Animatron that's very user-friendly. It helps you produce various video formats with just a click.
That's my tip for the day and I hope this helps you decide whether creating square videos for your Facebook advertising and marketing is worth it or not.
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