Did you know you can optimize your Facebook ad spending by using ad scheduling?
I will show you how in this quick tutorial.
We were recently running an ad campaign and noticed that all the conversions were coming in at late night or early morning. Once we changed the ad scheduling to match this we saw a big reduction in our conversion costs. They went from $7.32 to $6.00 per conversion.
Watch here or read below.
Let me show you how you do that. First you have to go into your Ad Set manager. And you have to make sure that you have a Lifetime Budget set this won't work with a daily budget.
Then scroll down and go to Add Scheduling. You want to select run ads on a schedule. Here is where you tell Facebook what days and what hours you want your ads to show.
That's all there is to it.
As always, I recommend that you test this for yourself. I hope this helps you improve your ad performance.
You may also be interested in this post on How to Use Messenger Bots to Lower Ad Costs
Do you have our latest cheat sheet on Facebook Messenger Ads? Get it Here.