The Wheel Woolies specialize in creating awesome wheel detailing brushes. Though the Wheel Woolies brushes had been in production since 2006, the product line was considered a secondary offering. As such, Wheel Woolies were never formally launched and no attempt was made to market the product specifically. The result? Sales were inadvertent and sporadic. However, initial feedback from users revealed a substantial market and potential for Wheel Woolies success as a stand-alone product line. Because Wheel Woolies had no existing internet presence, there were no marketing performance metrics to evaluate.
Our main goal was to attract distributors which we did by creating a distributor buyer persona and building a strategy around that. We built and launched a website, blogged, created premium content, and utilized HubSpot's "smarketing" techniques to produce amazing results. In only 16 months we helped them increase their average monthly traffic to 4,000 visitors, closed 12 distributor customers, and facilitated their brand through numerous online avenues.