Crucial Timing: Why Posting Time Matters In Your Social Media Campaigns


Save-Time-IconThere is no denying how invaluable social media has become to businesses in our modern economy. Social media allows businesses to reach market specific audiences, connect with potential customers, and best of all- its free.

Given the obvious benefits of social media, it is no surprise that the number of businesses utilizing it continues to grow. However, what most businesses don't realize about using social media as a business forum, is that simply posting on social media is not enough. In fact, getting the most out of social media requires network specific timing of social posts. Meaning that when you post, is just as important as what you post, and where you post it. 

Imagine you have a lemonade stand. There are good places and bad places to set up your stand. Obviously you want to pick the best place to sell your lemonade, somewhere with lots of people. More people more sales, simple. However in order to maximize your profits, picking the right time is just as important. Afterall its useless to pick a location with alot of people if you choose to sell it when theres no people around. 

Just like selling lemonade, utilizing social media  requires you to pick the correct place and correct time to maximize your gains. Therefore it is imperative for businesses who wish to utilize social media most effectively to follow some simple guidelines as far as what, where, and when they post their content.

Best times to post on Facebook: 

  • Best times – Weekdays from 6-8AM and 2-5PM

  • Worst times – 10PM-4AM

  • Less engagement on the weekends

Best times to post on Twitter:

  • Best times – 1-3PM, especially on weekends

  • Worst times – 8PM-8AM

  • Unlike Facebook, Twitter engagement increases on the weekend

  • Short Tweets with two hashtags get the most engagement

Best times to post on Google+:

  • Best times – 9-11AM

  • Worst times – 6PM-7AM

  • Nighttime posts (like all social media) perform the worst

Best times to post on LinkedIn:

  • Best times: 7-8:30AM, 5-6PM

  • Worst times – Monday and Friday, and 9AM-5PM

  • Often used right before and after typical work hours

  • Tuesdays and Thursdays tend to get the most engagement from business people

Best times to post on Pinterest:

  • Best times – Saturday morning, 2-4PM and 8-11PM

  • Worst times – 5-7PM and 1-7AM

  • The average pinterest visit is 16 minutes which means it average visit duration is longer than other social media.

There is more to effective social media use than content and engagement. Having high quality content does not do much good if you don't know where, and especially, when to post it. Sticking to a consistent social media campaign in terms of timing and placement will help increase your social media engagement. By increasing social engagement your online presence and reputation will grow. This in turn will convert visitors into leads, and leads into customers. 

(source: Fannit)

kickstart twitter strategy