7 Marketing Strategies To Maximize Your Home Page

  

marketing strategies“Home is where the heart is.” This may be a cliché saying, but it should ring true in regards to your company’s home page. It’s easy to want to load your home page up with all the information somebody may want to know about your business and all the offers you may have. But you don’t want to overload them with information and confuse your customers. A busy homepage is overwhelming and personally, I will go elsewhere if I come upon a site with a busy homepage.
Below are some good marketing strategies to creating a homepage visitors will want to stick around for!


  1. Use your keywords. Not only will this help your website get found, it will tell your customers what you value as the most important aspects of what you do.
  2. A dab will do ya. A small amount of copy that brings visitors exactly to the point is essential. Not only do people not want to read a novel on the first page of your site, they don’t want to be scrolling farther and farther down the page and getting lost in your site.
  3. Call the troops to action. Calls to action will direct them farther into the website and hopefully create a lead that you can nurture.
  4. Social media buttons. Don’t be selfish! Let your visitors share you! This will also allow them to keep in constant connection with you if they like your page on Facebook or follow you on Twitter.
  5. Update it. If your page is a static brochure, nobody will want to visit it again. Keep it current and update it with your latest offers or updated services/products.
  6. Make it user-friendly. Everyone has been to a website that is essentially a gigantic black hole. You find yourself on a page that you don’t know how you got there or how to get home from it and you forgot to drop the breadcrumbs. Don’t be that website, keep it simple and easy.
  7. Grab your visitor’s attention. With the internet these days, it’s so easy to get bored or confused on a website and to just hit the back button and find a better one. Keep your visitor’s attention with interesting content so you don’t lose them.


These are just a few tips to keep visitor’s interested and keep them on your website. You want your homepage to look good, be efficient, and serve its purpose.

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