Are you blogging? Maybe you are, but you’re not doing so frequently enough or in a way that maximizes SEO, or maybe you’re not because time is an issue. No matter the reason, a website without a fully-optimized blog is poorly positioned to drive traffic and leads. Blogging is the most beneficial inbound marketing tool for any company whether its B2C or B2B. Don’t believe me? Check out these statistics.
- B2C companies that blog generate 88% more leads per month than those who do not.
- B2B companies that blog generate 67% more leads per month than those who do not.
- 2/3 of marketers say their company blog is “critical” or “important” to their business.
Blogging Builds Inbound Links
Blogging creates both links to direct traffic and links for SEO. Links to direct traffic will come from other websites, forums, discussions, social media sites, etc. They will lead to website traffic because of the relevant audience that it targets. Each blog on your website is a link with opportunity for SEO. Links for SEO will attract traffic from search engines and the more links you have, the better chance you have to be found by a search engine.
Blogging Attracts, Informs, and Familiarizes Your Audience
Blogging brings relevant traffic to your website and gives them a reason to come back time and time again. Take a look a Cactus Mailing and how they promote their direct mail postcards with a blog. If you’re blogging about the right things, it also informs your audience on your products, services, and relevant topics within your industry. Lastly, it familiarizes your current and potential customers with your business by encouraging communication which builds trust.
Summary: Customers and search engines love the content generated through blogging; customers love it because it helps them stay up to date with your offerings and thought leadership and search engines love it because each post represents another page that they can index for a specific topic and feed to others searching that phrase.
Want more information on blogging for business? Check out our post on 10 Tips For Better Business Blogging
HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
HUBSPOT, STATE OF INBOUND MARKETING REPORT 2011