The Secret Business Processes That Will Grow Your Company


business processes grow secret 4Companies begin with ideas, those ideas turn to plans and then structure meets strategy and processes begin to unfold. The strategy may change and with that so do the business processes that keep the train moving. Inbound marketing is the newest train pulling into the station and it contains a ton of business processes that can take your company to the next level.

Inbound marketing in a nutshell is about driving quality traffic to your website and converting that traffic into leads with the use of content unique to your business. There are quality business processes that support inbound marketing and you can start implementing them for your company.

Build business processes that focus on attracting quality people to your website. This can be accomplished in a number of ways

After you have business processes in place for web traffic, build processes that aim to convert those visitors to leads.

  • Add Call-to-actions to pages on your website
  • Build landing pages around unique offers
  • Place forms on your web pages to collect information

Once a database of leads has formed, it’s time to make some sales. Take the following inbound business processes into consideration...

  • Apply a scoring system to your leads so you know when they are ready for a sales call
  • Send a series of emails to nurture your leads down the sales funnel
  • Utilize a CRM for your sales team to manage your leads

Do we think Inbound Marketing business processes work? Yes. Why do we think they work? Because they are easily repeatable and measurable. Try implementing any of the inbound marketing business processes above for your company and you will see for yourself.

Business Processes

Photo Credit: soa2002 via Flickr