How to Set up Automated Rules for your Facebook Ads to Improve Results

by Rick Kranz on December 06, 2017

Did you know that you could set up automated rules inside of your Facebook ad campaigns to improve your results?

Watch this quick tutorial and I'll show you how we use it.

We find that with certain ads and campaigns if people see the ad three, four or more times, it starts to lose relevance. The relevance score goes down, there may even be some negative reporting which results in marketing costs going up. So in certain campaigns, what we want to do is to create an automated rule that turns the ad off if people are seeing it repeatedly in a given span of time. The ideal ad frequency varies depending on what type of campaign you are running and how big your audience is. 

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How To Use Facebook Ad Scheduling To Save $

by Rick Kranz on November 14, 2017

Did you know you can optimize your Facebook ad spending by using ad scheduling?

I will show you how in this quick tutorial.

We were recently running an ad campaign and noticed that all the conversions were coming in at late night or early morning. Once we changed the ad scheduling to match this we saw a big reduction in our conversion costs. They went from $7.32 to $6.00 per conversion.

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How to Use Messenger Bots With Facebook Ads to Lower Costs

by Rick Kranz on October 09, 2017

Today, I’m talking about messenger bots, particularly Facebook Messenger bots. They’re really hot right now. I’m going to show you an example of how we’re using them, and how you can use them inside your Facebook advertising.

The following is taken from my Facebook Live show, FB Ads Studio. Follow me here for more tips like this. 

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Why CMOs Need to Take a Second Look at Email

by Rick Kranz on August 14, 2017

Email. Even with all the new communication channels, email continues to have the broadest reach. For example, open rates on emails vary by industry, ranging anywhere from 17% to 27%, while only around 2% of a brand's Facebook fans will see any given post.

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How To Use Facebook Messenger Ads To Close More Sales | 3-Step Formula

by Rick Kranz on August 01, 2017

Facebook Messenger ads are a great way to help close more sales. We're seeing success using them for our B2B and B2C clients. In this article I'm going to share a real use case and show you how to set up your own Messenger ad in 3 easy steps. 

The beauty of having a messenger ad running for your business is that it acts like a sales assistant, quietly waiting for your prospect to ask a question. 

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