Your sales leads are starting to slow and you don’t know why. You believe you are doing everything you did before, but the leads just aren’t flooding through your gates like before. So what should you check? In this article we will let you know the 4 things you should investigate if your sales leads start to slow.
The Past Predicts the Future
It’s time to look back in your past and read the future. So your leads are decreasing, but is this a normal trend? Many industries go through cyclical business trends due to their product or service. For example, pest companies tend to have down periods during the winter months, since there are fewer insects and bugs out and about. Before you start to stress about lower leads, make sure this isn’t just a common occurrence.
You also need to make sure you are doing everything you did in the past. Were you posting more on social networks? Was blogging more consistent? What are you doing now that is different from what you did before? Analyze your own process and make sure you are along the same lines of your previous strategy. As strategy continues to evolve, you may have eliminated a process you did previously that helped increase leads. So make sure you take a second look at yourself before looking elsewhere.
Traffic can also be a great indicator as to why your leads are down. First off has your overall traffic been dropping? This is a perfect reason as to why you are getting less leads. How do you expect to reach the same amount of leads with less people coming to your site? It usually doesn’t work that way unless you decided to put yourself in a niche with less but more qualified people.
Next, you will want to look at all the different sources of traffic. Compare these numbers with your past traffic to check for any major differences. What was converting at a higher rate in the past compared to now? Find which source is lacking and try to find the problem. Maybe your paid ads are not as efficient anymore and they need revamping. Maybe your blogging is attracting the wrong type of people and you need to change that strategy. Pay attention to the conversion rate and overall leads to try pinpoint the problem within your traffic. Then you will need to dive deeper into that source as to why it is underperforming.
Has Google’s Algorithm Changed?
Google is constantly altering their algorithm and if they did happen to change it within this period of time where your leads started to drop, then you may have lost some rankings. This can be very frustrating; Believe me, we know. But the only thing you can do is read up about the new algorithm and see how you can start improving your website. Find out what they adjusted in their algorithm (this could be anything from how they rank keywords to how they treat meta descriptions) and improve it.
Recent Changes to Site
Did you make any recent changes to your site design and layout? Website redesigns are used to improve the ease of use, look and flow; but sometimes this isn’t always the case. And if you happen to be a part of the latter, you may have experienced a drop in leads. This could be due to website confusion or a poor layout. Either way, if this is the case you should look into redesigning your site again. Maybe even changing it back to your old design. Your website needs to be clean, while offering the correct information to persuade your visitor to sign up for your offer. If this is not presented the correct way, users will become frustrated and will leave your site without converting on any offers. Make sure your website redesign isn’t hurting your leads.During your redesign you could have also lost some keyword rank due to lack of meta descriptions and keywords in URLs. Check your page performance and make sure this is not the case.
Stop Bleeding Leads
There are many things that could be affecting your websites performance. Looking at your numbers can help give you some great insight into what is happening to your leads. If your numbers aren’t talking to you, make sure it wasn’t something you did with a redesign or a process you stopped. And lastly, don’t forget it may not be your fault and it could just be a common trend or possibly Google’s fault. Either way, don’t just sit around bleeding leads, find a new avenue to increase your leads and start making that money.