4 Habits of CEOs Who Are Happy with Their Marketing


4 Habits of CEOs Who Are Happy with Their Marketing @overgostudio http://www.overgovideo.com/blog/4-habits-of-ceos-who-are-happy-with-their-marketing-have


There has been an influx of articles in my Twitter feed recently that look a lot like “X habits of happy/successful people.” So I’m hopping on the bandwagon a little bit here and I’m going to discuss what habits are essential for you as a CEO to have in order to be happy with your marketing team.

I know you have meetings to attend, phone calls to answer, budgets to approve, sales to close, and a million other things to take care of throughout the work week. So many things in fact that thinking about how to deal with your marketing department (whether it’s in-house or outsourced) might fall by the wayside. But in order to bring in the type of leads you want for your business, a good relationship with your marketing department is ideal. We need to understand what you want, how you want it, and when you want it in order to have the ideal relationship with you.

Have goals and faith that your marketing team can reach them

As a business owner, we understand you are always trying to grow your business and have goals you want to reach in order to do that. You’re marketing department is here to help you reach those goals but we need to know what they are first. Some things we’re interest in:

  • Yearly revenue goal
  • Number of sales needed to reach that goal
  • What costs you would like to cut down on
  • Any growth goal such as new employees, increased budget, new offices, etc.
  • Customer acquisition and retention numbers

Those are numerical goals that we can help you reach, track, and analyze. But as your marketing team we want to try innovative ways to get there. A good habit to increase your happiness is to try new tactics. Granted, not all of these tactics will bring amazing results but you’ll never know until you try. We want to and will reach the goals you lay out, but we also have some of our own that we’re concerned with.

  • Make you a thought leader in the industry
  • Add value to your business
  • Help you network (via social media)
  • Find quality sales
  • Keep up with customers  
  • Stay in touch with leads

In order to reach these more abstract goals, innovation is key. We’ll want to try different social media platforms like Pinterest, Tumblr, Twitter; wherever your target audience is hanging out. We’ll want to spend money on paid search ads to help boost your brand and place your business in front of your audience. We’ll want to have a business blog to portray you as a thought leader in your industry. We’ll want to send nurturing emails to customers and leads in to build a good relationship and create qualified, educated leads for you. In order to do all of this we need you to be open and interested in going down different avenues and trying new ideas in order to stand out in the very large crowd and to reach both sets of goals!

Communicate content expectations and guidelines

As marketers, our job is to create content for you. One very large problem we tend to run into is that the CEO’s don’t give up enough control over this which can slow down the process. As I’m sure you’ve heard before, marketing doesn’t work without having content to market. A good habit to get into as a CEO is to communicate with your marketing team about what content you’re comfortable with, how much approval you want in the creation of it, and guidelines on how you want to approve it. Once the process is understood and set up, the rest will run smoothly.

Premium content and blogging is essential to your marketing strategy but we understand it requires input from you as the CEO. Each industry is different but you, or your marketing agency, has the ability to educate themselves and/or find writers who are experts in your industry and can knowledgably write about your business. Once you have a writer you trust you can allow your marketing team to take it from there as far as creating the content.

Other content like emails and landing page copy should be things that you trust your marketing team to handle. Yes, we understand you want to look over it and approve it, but we are marketers because we are capable of doing that. You have a business to run, we have campaigns to market. Working together is essential, but needing too much control over the content process will slow down efforts and not provide you the marketing results we promised you! Setting up these content expectations and guidelines is a great habit to get into.

Keep in touch with their marketing department

As much as we want control over certain things, we also want to hear from you. It’s our job to check in via email, phone, and meetings in regards to deadlines, analytics, reports, approvals, ideas, etc. But when it comes to actually getting that approval or going over reports we really do enjoy your input. After all, you are the CEO and we respect and learn from your knowledge and ideas. So keeping up with communication is always needed.

If you’re very “hands on” then let us know so we can set up a frequency of meetings that works with your schedule. If you’re more of a “hands off” type of person that’s fine too, just communicate with us from the beginning that you trust what we can do and prefer to let us handle what marketers are there for. Of course we’ll still communicate with you either way, just the frequency and type of communication might differ.

Have fun and connect with their marketing department

At the end of the day the best habit to have with your marketing team is a connection and hopefully a fun one at that! Marketing will help you grow your business and we will be more inclined to go above and beyond if we have a good connection with the person in charge (that would be you)! So make sure you’re reaching out to your marketing department and trying to show them that even though they are your employee, they want to enjoy their jobs just as much as you do. Pleasant, happy, fun, people are so much more fun to have meetings with too! :)

marketing metrics for CEOS