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How To Keep Sales Human While Using Marketing Automation Tools

Posted by Rick Kranz on December 08, 2014

There’s simply no debate about it—working in sales is a high-pressure and difficult job. And with the recent surge in real-time marketing (RTM), it can be harder than ever to get your message through to your target audience and stay on top of the latest trends.

Fortunately, rapid advancements in technology have emerged along with our instant-access society. And the automation tools produced for sales are specifically designed to make your sales job easier and more effective.

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Topics: Sales Process, Marketing Automation

Why the Best Salespeople Are Embracing Inbound Marketing

Posted by Rick Kranz on October 28, 2014

In today’s fast paced, web-based business culture so much emphasis is placed on outstanding SEO performance that many entrepreneurs fail to grasp the solid sales advantages of a complete inbound marketing plan. Most business owners and CEO’s, and indeed most people, view inbound marketing programs solely as an effective tool for driving traffic to their website and improving SEO performance… which are of course fantastic advantages.

The overwhelming importance placed on SEO performance has contributed to a general lack of recognition concerning the sales-driving possibilities of inbound marketing. 

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Topics: Sales Strategy

Close More Sales | Watch This Marketing Automation Trick

Posted by Rick Kranz on August 27, 2014

Here is a quick video showing how you can use marketing automation combined with video marketing to improve your sales process. This is a very effective technique that I use and that we teach our clients to use.

Watch this brief video to see how we do it.

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Topics: Video Marketing, Sales Process, Increase Sales

Video Ads: How To Use Them to Drive Leads for the Sales Team

Posted by Rick Kranz on August 20, 2014

Inbound marketing processes utilize a variety of techniques to drive business exposure and get your sales team the targeted leads they need to generate conversions.

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Topics: Sales Strategy

How To Make Your Sales Job Easier With a Little Video Marketing Magic

Posted by Rick Kranz on August 13, 2014

~~Effectively marketing your product or service to potential customers isn’t a one-size-fits-all process.

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Topics: Sales Strategy

The Hardest Part of a Sales Job and How To Make It Easier With Inbound Marketing

Posted by Rick Kranz on August 06, 2014

Selling your product or service to other businesses can be tricky.

You know you’ve got the perfect solution for so many struggling entrepreneurs, and if they only knew what your service could do for their business, they’d “beat a path to your door.” But in the modern marketplace, traditional advertisements and cold-calling simply won’t produce viable leads to grow your clientele. Plus, cold-calling really sucks…and it’s one of the fastest ways to burn out a great sales team.     

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Topics: Sales Strategy

How CEO's Can Cut Through The Unfocused Marketing Metrics

Posted by Rick Kranz on July 16, 2014

It's very hard to see the forest if you're busy looking at each tree.

With so many marketing options available today, many business owners and CEOs get caught up in tracking marketing data and performance indicators that they really don’t need to focus on.

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Inbound Marketing Kryptonite: When CEOs Unintentionally Undermine Success

Posted by Rick Kranz on July 09, 2014

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How To Shorten Your Sales Cycle With Signals

Posted by Rick Kranz on February 23, 2014

Have you ever noticed that there seems to be a never ending supply of internet tools for marketers, yet seemingly an amazing lack of effective tools for salespeople? Well, you aren’t alone, recently HubSpot addressed that particular issue by launching a free tool called Signals.

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Topics: Sales Strategy

Unleashing Massive Change To Grow Your Business

Posted by Rick Kranz on September 08, 2013

I’m really excited to share something that recently happened to me and my company and how you can do the same to grow your business.

Every year I have the privilege of seeing several inspirational business speakers. After every talk I always come back to the office with one or two takeaways that I want to implement. I usually get a look from my staff - I call it the uh-oh look. You know it because you’ve seen it yourself too.

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Topics: Increase Sales, Business Growth