Super U Tests New Product With Video Marketing Services
The principals of Super Enterprises, a premier distributor of Marvin Windows and Doors, and the Integrity and Infinity lines, had a new product idea – an installation training program for manufacturers, distributors and dealers. Before launching the product however, they wanted to conduct a test launch. They turned to OverGo Studio to apply its video marketing services.
OverGo Studio Creates Robust Online Test Video
Working closely with Super U’s marketing department, OverGo Studio created a video which conveyed the value proposition of its training solution – customization of the their customer’s website to optimize the program and the ability to reduce training costs while making learning more effective. The company’s message was supported by customer testimonials touting the benefits they derived from Super U’s training program. To further boost the marketing test’s performance, OverGo created a video email for the sales department, while the client’s marketing department developed a landing page. As a result of these video marketing services, Super U has rolled out its training product which is already generating sales.
See the video that is helping Super U generate new sales.
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