OverGo Studio Internet Marketing Examples

Braun Brush Company the manufacturer of brushes, including the Wheel Woolies line of brushes is one of the oldest family owned manufacturers of industrial brushes in the USA.  Braun’s newest product, the Wheel Woolies, were designed and developed exclusively to clean automobile wheels, allowing the user to get into the small holes and crevices where brake dust collects and without scratching and destroying wheel covers and rims.  With the launch of its newest product line, the executives at Braun Brush Co. wanted to reach the global audience of automobile aficionados, car detailers, and distributors and turned to OverGo Studio to apply its Inbound Marketing Services.

OverGo worked hand-in-hand with the Braun team in developing a customized Inbound Marketing Strategy to target and reach this niche and global audience.  The strategy included search engine optimization (SEO), regular blog postings, video content, a social media campaign leveraging the power of Facebook, Twitter and email integration.  Through the social media platforms Braun has reached and engaged a community of avid car enthusiasts, run contests and promotions and participated in the one-on-one conversations with followers and distributors, receiving feedback and suggestions for future product development.  

Walden Associates, a full service environmental consulting firm headquartered on Long Island, NY, provides consulting services to industrial clients, law firms, insurance companies, financial institutions, municipal and government agencies throughout NY, NJ and CT.  Operated by a Professional Engineer with over 20 years of experience in the complex regulatory framework, believes in delivering the highest standards of environmental consulting to provide the appropriate course of action or remedy to its clients. To educate and inform, Walden Associates reached out to OverGo Studio to position their online presence as industry experts.

The OverGo team immediately assisted Walden Associates in creating advanced content pieces.  The advanced content including webinars, ebooks and case studies.  The pieces and messaging educate and inform visitors on the complexities of environmental regulations and how the Walden Associates consultants and team of engineers aid in managing through these laws and guidelines. Through lead nurturing campaigns, targeted, relevant and valuable email messages are deployed to further develop and engage relationships with Walden’s potentials customers.  Weekly blogging on current environmental topics and regulation changes are posted, further providing relevant and valuable information on highly specialized industry information.

Capitol Awning, the family owned and operated awning company has been servicing the Metro-NYC and Long Island since 1947 and are one of the oldest awning fabric companies in the nation.  Capitol Awning and their award winning design team and fabrication shop supply clients with high quality and innovative fabric products.  Recognizing the importance of online marketing the executives at Capitol Awning turned to OverGo Studio to apply its Inbound Marketing Strategy to reach a new online audience.

Working hand-in-hand with Capitol Awning’s executive team, OverGo optimized the companies website, developed keyword strategy and created content inclusive of brochures, eBooks, info-graphics and spec sheets for industry professionals. Further boosting search engine results, weekly blog articles are published on the website and via social media highlighting awning designs, commercial and residential awnings and recommended fabrics.

For nearly 20 years, ABC Services Inc., has been working with clients throughout the USA providing IT solutions and products ranging from computer hardware and software installations, complete computer repair and warranty services, state-of-the-art networking solutions including virtualization, cloud services and data protection.  ABC Services, Inc., reached out to OverGo Studio to assist in expanding their market reach and online presence.

OverGo Studio assisted ABC Services in creating online content along with promoting ABC Services luncheon series in Colorado, New York, New Jersey and Connecticut. The online content included webinars and ebooks ranging from topics on Virtualization, IBM Power Solutions and IBM PureFlex. The series luncheons were marketed both via trade publication Press Releases and through social media including Twitter, LinkedIn, Facebook and blogs.

Pal-O-Mine a Long Island, NY non-profit is committed to providing therapeutic equine programs utilizing horses to facilitate growth, learning and healing for children and adults with disabilities, abused and neglected individuals, the military and the economically compromised. Through the development of customized riding plans unique to each rider’s needs, the staff at Pal-O-Mine develops specific goals and objectives for each student.

The Bed Bug Inspectors is the largest independent bed bug dog inspection company. They employ highly trained, nationally certified Bed Bug Dog Teams to identify and remove bed bugs and live bed bug eggs.

OneSource is a document management company that provides fully-customized document reproduction services for insurance companies, hospitals, and various medical groups. 

Corporate Values, a provider of proven solutions to branded merchandise, knew it had a leading-edge solution to help businesses save up to 40% on their branded merchandise purchases. The company’s innovative Boundless Network web-based platform to help companies leverage the purchases of branded merchandise made across the entire company, in all departments. The best way to communicate its platform was through an inbound marketing program.

The principals of Super Enterprises, a premier distributor of Marvin Windows and Doors, and the Integrity and Infinity lines, had a new product idea – an installation training program for manufacturers, distributors and dealers. Before launching the product however, they wanted to conduct a test launch. They turned to OverGo Studio to apply its video marketing services.

For over two generations, Griffin-Rutgers has been making a name for itself as a leader in in-house printing, coding and labeling solutions. This family-owned and operated business offers a wide range of products, including: package and product coders, web printers for blisters and pouches, labelers, print and apply systems, thermal label printer and accessories, and consumables and spare parts. When the company’s executives wanted to gain an online spotlight for broad offerings, they turned to a web video.