Inbound Marketing Service Features

Inbound Marketing Service Features

generating-leads

 

Inbound Marketing Case Studies

B2B Case Study Company Increases Leads Using Inbound Marketing

B2C Case Study Company Increases Sales and Reduces PPC Spend Using Inbound Marketing

What Our Clients Are Saying

Your execution is beautiful and you folks have clearly learned enough about our business to take the ball and run with it in development of our web site.

Mark Gunthner
President Home Performance Technologies

OverGo is extremely efficient, prompt and courteous, with amazing attention to detail. I would recommend Rick and his staff to anyone who is looking for prompt and efficient results in promoting their business.

Lisa A. Gatti
Executive Director Pal-O-Mine Equestrian

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Developing a successful Inbound Marketing Program requires the right partner, the right in-house team and a commitment to leveraging some of the most dynamic, cost-effective vehicles for helping your target markets learn about you and respond to your messages and offers.

Our Inbound Marketing Services Include Six Components:

1. Strategy

This is the foundation of the Inbound Marketing process. We configure a search engine strategy, social media strategy, content marketing strategy, and buyer persona profiles.  We take into consideration the impact your company could have on all audiences and then design a strategy to achieve this reach and fulfill your primary goals.

2. Platform Setup

Here we put your personalized campaign into place. We place your website onto the HubSpot Closed Loop Marketing Platform, perform keyword research, and brand your FaceBook, Twitter, and YouTube accounts. By doing this, we shift your resources toward a more measurable and effective marketing strategy.

3. Getting You Found

Next, we begin internally generating content. In order to get you found we write and post blogs, perform onsite and offsite SEO, launch and manage a PPC, Facebook, and Twitter campaign. Creating traffic-generating content allows us to ensure that your website stays current and relevant to viewers and search engines.

4. Getting You Leads

This component of your Inbound Marketing Plan is where we attract the interest of new customers. We do this through the creation of valuable content - eBooks, whitepapers, webinars, video creation, landing page design, and calls to action.

5. Lead Management

Here, we facilitate your company’s connection between your inbound marketing strategy and the acquisition of new customers. This involves implementing lead nurturing campaigns, newsletter creations, email marketing, and some advanced custom lead services.

6. Campaign Management

We provide your campaign with a dedicated account team, regular communication and meetings, an online client center, monthly summary reports, analysis and plan adjustments. This is built into every service package and is designed to foster communication and collaboration between our company and yours.