Developing a successful Inbound Marketing Program requires the right partner, the right in-house team and a commitment to leveraging some of the most dynamic, cost-effective vehicles for helping your target markets learn about you and respond to your messages and offers.
Our Inbound Marketing Services Include Six Components:
This is the foundation of the Inbound Marketing process. We configure a search engine strategy, social media strategy, content marketing strategy, and buyer persona profiles. We take into consideration the impact your company could have on all audiences and then design a strategy to achieve this reach and fulfill your primary goals.
2. Platform Setup
Here we put your personalized campaign into place. We place your website onto the HubSpot Closed Loop Marketing Platform, perform keyword research, and brand your FaceBook, Twitter, and YouTube accounts. By doing this, we shift your resources toward a more measurable and effective marketing strategy.
3. Getting You Found
Next, we begin internally generating content. In order to get you found we write and post blogs, perform onsite and offsite SEO, launch and manage a PPC, Facebook, and Twitter campaign. Creating traffic-generating content allows us to ensure that your website stays current and relevant to viewers and search engines.
4. Getting You Leads
This component of your Inbound Marketing Plan is where we attract the interest of new customers. We do this through the creation of valuable content - eBooks, whitepapers, webinars, video creation, landing page design, and calls to action.
5. Lead Management
Here, we facilitate your company’s connection between your inbound marketing strategy and the acquisition of new customers. This involves implementing lead nurturing campaigns, newsletter creations, email marketing, and some advanced custom lead services.
6. Campaign Management
We provide your campaign with a dedicated account team, regular communication and meetings, an online client center, monthly summary reports, analysis and plan adjustments. This is built into every service package and is designed to foster communication and collaboration between our company and yours.