Word of mouth is ultimately one of the oldest and most effect ways of marketing and influencing others. That’s exactly what testimonials are, word of mouth marketing that visitors to your website or those searching on Google can read from anywhere at any time.
So how exactly do customer reviews and rating affect your business?
- Increase Sales
- Establish Credibility
- Understand Your Customers
- Monitor and Improve Customer Service
- Increase Traffic To Website
- Increase Customer Loyalty
Need a little more convincing? Check out these stats on customer reviews:
- 50+ reviews per product can result in a 4.6% increase in conversion rates
- 63% of customers are more likely to purchase from a site which has user reviews
- Website visitors who interact with reviews and customer questions/answers are 105% more likely to make a purchase
- Genuine customer reviews are 12 times more trusted than product descriptions by the manufacturers
Now that you know why they’re so important, all you have to do is reach out to your customers or clients and ask them for a review. No need to offer them incentives or discounts, a simple email telling them how much you value their opinion and would like their opinion on your product or service will go a long way.
Photo Credit: owenwbrown via Flickr