So what do these crazy characters and their silly identity crisis’ have to do with inbound marketing? Not a thing, I just wanted to talk about my favorite shows… just kidding. An identity crisis can happen in your inbound marketing strategy as well if you don’t think about your audience before you start planning.
The best tip is to plan, plan, plan!
- What kind of things do you want your site to achieve?
- What are your ideal site visitors?
- Why are these people coming to your site?
- What kind of conversation do you want to engage them in?
If you start out with those questions in mind and plan your entire strategy around them, I can 99.9% promise you won’t wind up in hipster gear or a club, also known as no man’s land where no leads and no traffic can ever be found!