Lead Nurturing Tips For Your Inbound Marketing Strategy
Posted by Laura Hogan on Thu, Apr 19, 2012
Do you have automatically-triggered lead nurturing campaigns behind your content offers? If not, you’re missing out on opportunities to move leads through your sales funnel. Check out these statistics and find out why lead nurturing can be beneficial to your inbound marketing strategy.
According to an MIT study done with InsideSales.com, 78% of sales that start with a web inquiry go to the company that responds FIRST!
According to a DemandGen report, nurtured leads produce – on average – a 20% increase in sales opportunities versus non-nurtured leads.
According to Forrester Research, companies that excel at lead nurturing are able to generate 50% more sales-ready leads at 33% lower cost per lead.
So what is lead nurturing you ask? It’s the process of developing a relationship with your potential customer by sending targeted, significant, and helpful messages to them. The overall goal is to get your leads to choose to become a customer with your business when the time comes. The best way to nurture a leads is through email marketing. There are ways to make lead nurturing through email marketing effective:
- Give your leads options: Create Webinars, eBook, Whitepapers, etc.
- Make it worth the read: Remember be relevant, personal, valuable, and consistent
- Convert: Provide further engagement with a link to a contact form
- Measure: See how your leads are acting by measuring Click-Through-Rate, Unsubscribe Rate, and Conversion Rate
Summary: Lead nurturing campaigns help you further educate and build relationships with non-sales ready leads in a scalable, effective way.
Want more information on email-marketing? Check out some of our other posts!
