Inbound Marketing Tips for Business Owners

If you're a business owner, you may not think that social media is something that you have time for. But in this infographic below, you'll see some great statistics that prove social media platforms are the place for you. To think that 68 million tweets posted a day are brand related, shows you right there that people love to talk about and share brands. Don't you want yours to be one of the ones that they're talking about? 

After you capture leads you need to make sure you have put together a solid email with all the necessary components in order to nurture those leads.  Not every person that comes to your site will convert the first time, but that doesn’t mean they won’t convert some time down the road.  So how do you keep that connection to push this process along? Newsletters and Lead Nurturing Emails of course!  You can’t just send out any email, you must create emails with great layouts to engage readers.  Take a look at these tips to find out how to do that.

If you're wondering if Twitter is a viable platform for your business's social media strategy, a good place to begin answering this question is by looking at its popularity. According to a Pew Research study published in March of this year, an estimated 16% of all American internet users subscribe to the service.

So I was watching TV the other day and all of a sudden an Acura commercial came on.  It starts by saying that you wake up in your luxury bed and slide out of your luxury sheets to get into your luxury shower and so on.  This is until you get in your luxury car that makes everything else seem ordinary.   Click here to check out this example of Acura’s  content marketing.  I thought to myself, this commercial doesn’t intrigue me by any means and then I realized something… it wasn’t supposed to.  I don’t fall within their customer profile.   Here’s a shocker… an inbound marketing job doesn’t have the typical income that Acura is trying to reach.   This is a perfect example of marketing with a buyer persona.  And it is crucial when designing content for your website.

Dessert- Sales Shortcakes

Ingredients:

• 12 x 8 HubSpot baking dish

• 2 lbs of Hubspot lead intelligence

• 2 ½ cups of ample measurement

I stared at a blank screen for a while before I started to write this blog.  I’m not a writer. Writing makes me think of those dreadful essay assignments from your 9th grade English teacher on The Scarlet Letter. I can feel the pressure to receive a good grade on this. Why did Hester have to wear the letter A again? I should have read that last chapter!

Main dish- Leads Lasagna

Ingredients:

• ½ tspn of pain points

• 3 cups of offers

• 1/4 lb of CTAs (make sure you get two types A- mozzarella CTA and B- parmesan CTA)

• 9 x 13 Landing page

• 3 tablespoons Forms

Blogging isn’t done just for fun and some business owners truly don’t understand the reasons for blogs.  There are a number of reasons to blog, but the most important is search engine optimization - or SEO.  Yes, the blog is a great opportunity to reach potential customers and answer their questions, but the first step is to reach these potential customers.  Once you have their attention, you can start answering their questions which can help create great content and possibly convert leads. 

We have an eBook with some great inbound marketing recipes. Here's a sneak peak at the first course! 

Not to rub it in but I’m about to leave for a sailing trip on a baller catamaran for a week island hopping in the British Virgin Islands. I’ve been trying to get my ducks in a row at work this week to prepare for my trip. I’ve been scheduling client’s blogs, getting emails scheduled, and letting clients know that I’m going to be out of town. But the most important thing I’ve been trying to do is getting our company’s blogging schedule to continue moving. Of course, it’s a little difficult to write 10 blogs (5 for this week, 5 for the next) all at once and schedule them out. I have a hard enough time writing one blog a day, let alone writing 10 at a time.